For this project, I selected the Adobe MAX creativity conference in Los Angeles and developed a cohesive poster series and branded deliverables. I created a visual identity that aligned with Adobe’s past conference branding while incorporating colorful, organic shapes paired with minimal typography. This project allowed me to practice applying consistent branding across multiple formats and explore how visual identity adapts across different deliverables. Through this project, I earned a Silver ADDY at the 2026 Inland Empire Student American Advertising Awards.